Strategy here means choosing what a small company will not do. Articles cover positioning against larger incumbents, pricing power and how it is built, the order in which markets are entered, and the second-order effects of a competitor's response. Aimed at founders and operators making irreversible calls with incomplete information.
Business model innovation changes who pays, for what, or how — and it's frequently cheaper and more defensible than another quarter of feature roadmap.
Khalid Okonkwo · July 5, 2026
The motion follows the buyer — self-serve products for users who can try without permission, sales-led motions for committees — and pretending otherwise just buys the wrong funnel.
Khalid Okonkwo · June 12, 2026
Good partnerships trade what you have too much of — speed, niche depth, novelty — for what you lack: distribution, credibility, capacity. Everything else is a press release.
Khalid Okonkwo · May 20, 2026
Second movers win by reading the pioneer's mistakes for free — validated demand, educated buyers, and a map of what not to build — then attacking a weakness the first mover's business model can't fix.
Owen Blackwood · April 27, 2026
A strategy you can't lose with isn't a strategy — real focus means a written list of what you're declining, checked before every yes.
Owen Blackwood · April 5, 2026