Growth
The 4 Numbers That Decide Whether You Raise or Bootstrap
Four figures — gross margin, payback period, CAC-to-LTV ratio, and growth rate against market speed — decide whether outside capital helps or merely rents your equity.
Lena Fischer
Growth is examined as a set of measurable mechanisms rather than a stage of company life. Coverage includes acquisition channels and their economics, retention and churn curves, payback periods on paid spend, referral loops, and the saturation point where a reliable channel quietly stops paying for itself.
Four figures — gross margin, payback period, CAC-to-LTV ratio, and growth rate against market speed — decide whether outside capital helps or merely rents your equity.
Lena Fischer