Entrepreneurship covers the founder's side of the ledger: what ownership is worth, how founders pay themselves, which risks are personal rather than corporate, and when a business is worth continuing. Articles suit anyone weighing a jump from employment, plus operators who already made it and want the arithmetic checked.
The first ten customers come from founder-led, manually-found conversations — named lists, communities you already belong to, and offers too specific to sound like marketing.
The solopreneur optimizes profit per hour with no payroll; the founder optimizes growth against capital — confusing the two games is why so many one-person businesses stall.